The real estate industry thrives on relationships. Whether you are nurturing leads, managing property listings, scheduling showings, or following up after a closing, staying organized is essential. This is where CRM systems for real estate agents become a game-changer.
In an increasingly digital world, customer relationship management software has evolved into a powerful tool for real estate professionals. These platforms are not just contact databases. The best real estate CRM systems offer automation, client tracking, email campaigns, mobile access, and seamless integrations with tools like MLS, IDX websites, and even Zillow.
According to the National Association of Realtors (NAR), 72 percent of real estate professionals use some form of CRM software to manage and nurture client relationships
This guide explores the top CRM for real estate in 2025, highlights their unique features, and compares options based on your needs whether you are a solo agent, team leader, or brokerage firm.
What Is a Real Estate CRM?
A real estate CRM system is a software platform designed to help real estate agents and brokerages manage interactions with buyers, sellers, renters, and leads. These systems streamline client communications, automate follow-ups, track listings, and provide data-driven insights to increase conversion rates.
Unlike general CRMs, real estate CRM platforms often offer features such as:
- MLS and IDX integration
- Custom pipelines for buyers and sellers
- Email and text automation
- Task reminders and follow-ups
- Lead scoring and contact segmentation
Whether you are searching for the best CRM for single real estate agent or an enterprise-level tool, the right platform will help you close more deals with less administrative hassle.
Top 10 CRM Software for Real Estate Agents
Below are the most trusted and feature-rich CRM systems for real estate agents, ranked and reviewed based on their functionality, affordability, user experience, and mobile access.
1. Follow Up Boss
Overview
Follow Up Boss is widely recognized as one of the top CRM software for real estate agents in the United States. Designed specifically for real estate, it integrates with major lead sources like Zillow, Realtor.com, Facebook Ads, and your IDX website.
Pros
- Native integrations with MLS and Zillow
- Powerful automation and lead routing
- Mobile app is easy to use
Cons
- Higher pricing for solo agents
- No built-in landing pages
Ideal for
Small to medium teams and brokerages looking to grow and scale.
Pricing
Starts at $69 per user per month
Standout Feature
Instant lead routing and response via text and email within seconds of form submission.
2. LionDesk
Overview
LionDesk is known for being an affordable real estate CRM that does not sacrifice functionality. It offers robust contact management, video messaging, email campaigns, and transaction tracking.
Pros
- Low cost with strong core features
- Integrated dialer and texting
- Video messaging included
Cons
- Interface feels dated
- Limited reporting features
Ideal for
Solo agents and small teams on a budget
Pricing
Starts at $25 per month
Standout Feature
Built-in video email and text communication tools
3. kvCORE
Overview
kvCORE is a complete real estate platform that includes CRM, marketing automation, lead generation, and a customizable IDX website. It is ideal for enterprises and large teams that want an all-in-one solution.
Pros
- Smart campaigns and AI-based lead nurturing
- Built-in IDX websites
- Excellent reporting and analytics
Cons
- Expensive for individuals
- Steep learning curve for beginners
Ideal for
Brokerages and multi-agent teams
Pricing
Starts around $499 per month for teams
Standout Feature
Behavioral automation that adapts marketing based on user actions
4. Wise Agent
Overview
Wise Agent is one of the most affordable real estate CRM platforms that still delivers great value. It offers robust transaction management and marketing tools, making it popular among budget-conscious agents.
Pros
- Great value for the price
- Email automation and calendar syncing
- Easy to use
Cons
- Interface could use modernization
- Limited integration options
Ideal for
Solo agents and small teams
Pricing
$32 per month
Standout Feature
Integrated transaction checklist and deadline reminders
5. Realvolve
Overview
Realvolve offers a unique workflow-based approach to client relationship management. It is designed for agents who want to build custom processes and automate them across transactions.
Pros
- Custom workflows
- Strong automation features
- Clean UI
Cons
- Not beginner friendly
- Learning curve for setup
Ideal for
Tech-savvy agents or teams with complex processes
Pricing
Starts at $41 per month
Standout Feature
Workflow library tailored for real estate transactions
6. Zoho CRM with Real Estate Template
Overview
Zoho CRM is a general CRM that becomes a powerful real estate CRM system with industry-specific templates and workflows.
Pros
- Highly customizable
- Affordable and scalable
- Strong analytics features
Cons
- Requires configuration to fit real estate
- No native IDX
Ideal for
Tech-savvy agents and brokerages
Pricing
Starts at $14 per month
Standout Feature
Modular structure and integrations with over 500 apps
7. Salesforce for Real Estate
Overview
Salesforce remains the global leader in CRM software and can be tailored for real estate through third-party integrations and custom modules.
Pros
- Ultimate flexibility and automation
- World-class analytics and dashboards
- Enterprise grade security
Cons
- Expensive and complex
- Not ideal for solo agents
Ideal for
Large brokerages and enterprise teams
Pricing
Starts at $25 per user per month for basic CRM
Real estate customizations may cost more
Standout Feature
Scalable CRM architecture suitable for national brokerages
8. RealtyJuggler
Overview
RealtyJuggler is known for being a no-frills, low-cost CRM option. It covers the basics of contact management, scheduling, and task automation.
Pros
- Very affordable
- Easy to use
- Great customer support
Cons
- Outdated design
- Lacks modern automation features
Ideal for
New agents or solo professionals looking for simplicity
Pricing
$179 per year (approx. $15 per month)
Standout Feature
Comprehensive task scheduler and contact organizer
Comparison Table: Real Estate CRM Software
| CRM Name | Best For | Pricing | IDX Integration | Automation | Mobile App | Free Trial |
| Follow Up Boss | Teams | $69/month | Yes | Yes | Yes | 14 days |
| LionDesk | Solo Agents | $25/month | Limited | Yes | Yes | 14 days |
| kvCORE | Brokerages | $499/month | Yes | Yes | Yes | Contact Sales |
| Wise Agent | Solo Agents | $32/month | Yes | Yes | Yes | 14 days |
| Realvolve | Teams | $41/month | Yes | Yes | Yes | 14 days |
| Zoho CRM | Tech-Savvy Users | $14/month | No | Yes | Yes | 15 days |
| Salesforce | Enterprises | $25/month | No (customizable) | Yes | Yes | 30 days |
| RealtyJuggler | Beginners | $15/month | No | No | Yes | 90 days |
Conclusion
Choosing the best CRM for real estate depends on your business model, team size, budget, and tech familiarity. Solo agents may find more value in affordable real estate CRM platforms like Wise Agent or LionDesk. Larger teams may benefit from powerful systems like Follow Up Boss or kvCORE.
The most important step is to ensure the platform fits your workflow, integrates with your tools, and makes your client communication more effective and organized. In some cases, combining a CRM with a modern property management solution can further streamline operations, especially for brokerages managing multiple listings or rental portfolios.
If you are looking for the best CRM software for realtors, take advantage of free trials, demo accounts, and training sessions to evaluate which platform helps you work smarter, not harder.
Frequently Asked Questions
What is the best CRM software for new real estate agents
Wise Agent and LionDesk are ideal for new agents because they are affordable, easy to set up, and cover the essential features needed to manage contacts and listings.
Can I use a general CRM like HubSpot for real estate
Yes. HubSpot, Zoho, and Salesforce can all be adapted for real estate. However, they may require customizations or plugins to match the needs of the industry.
Is a real estate CRM worth it for solo agents
Absolutely. The best CRM for single real estate agent will help manage follow-ups, automate communication, and avoid missed opportunities even for a solo professional.
What CRM integrates with Zillow and MLS
Follow Up Boss, kvCORE, and Realvolve all offer integration with Zillow and MLS feeds, allowing automatic lead import and listing synchronization.
